From concept to traction

We are an online venture builder and investor

Who we are

Moberg is a successful online venture builder and investor in Europe. We at Moberg bring together all key elements required to create great companies: team, concept, technology and capital. We are 100 percent operationally involved in building our ventures and cover all critical functions with our expert teams. Our teams work together as one unit in order to ensure the best possible establishment. These teams include: Engineering and Product Development, Marketing, Business Intelligence, and Finance.

How we work

The Moberg group is located in Iceland and Croatia, and includes professionals from IT, marketing, business development and finance that work in a matrix structure for each venture we participate in. We are always on the hunt for company minded and passionate people to work with and instead we promise that you cannot find a better place than Moberg to work for. We value intelligence more than experience . We believe that anything is possible. We move swiftly and take risks as needed.

Our ventures

Team at Moberg

Ágúst Guðbjartsson
Managing Director at Skífan
Ástey Gunnarsdóttir
Office Manager
Guðjón Elmar Guðjónsson
Marketing Manager
Gústaf Smári Björnsson
Sales manager at Bland and Þúfa
Helga María Helgadóttir
Project Manager
Hörður Snævar Jónsson
Editor in chief at
Katrín Jónsdóttir
Managing Director at Bland & Þúfa
Kidda Svarfdal
Editor in chief at hú and
Þorsteinn Mar Gunnlaugsson
Internet Marketing Manager

Team at Netgíró

Andri Valur Hrólfsson
Managing Director
Anna Hildur Björnsdóttir
Service Representative
Arnþór Gíslason
Business Manager
Bryndís Gísladóttir
Business Manager
Elmar Guðlaugsson
Gunnar Ólafsson
Sales and Development
Heiðar Kristinsson
Quality & Business Manager
Lárus Ari Knútsson
Service Manager

IT team at Expertia

Brynjólfur Gunnarsson
Web Designer & Developer
Gunnar Hafsteinsson
Senior Developer
Hlynur Loki Laufeyjarson
Operational and Project Manager
Ingi Gauti Ragnarsson
Senior Developer
Ivan Grbavac
Senior Developer
Josip Budimir
Developer and Project Manager
Roko Bobić
Mirko Budimir
Senior Developer
Saša Kajfeš
Senior Developer
Þórir Þorgeirsson
Senior Developer



Soltun 26, 105 Reykjavik, Iceland


Program 5 d.o.o., Svetice 21, 3rd floor, 10000 Zagreb, Croatia


Moberg ehf

Soltun 26
105 Reykjavik, Iceland

Tel: +354 545 0045
Mail: moberg(at)